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Doughnut, organized by several local young designers in 2010, aims to provide high-quality bags for customers, insists on completing all the steps by its own team, and perfectly embodies the design concept of “Integrating fashion and functionality”. With the brand vision “Pack Your Dream”, Doughnut encourages customers to keep pursuing their dreams and wish to be the companion of the dreamers in the journey.
From <https://doughnutofficial.com/index.php/about?___store=english>
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More info about Doughnut Malaysia: https://www.doughnutofficial.com.my/
Check out Doughnut here as well: https://www.thebagstreet.com/collections/doughnut
More info about Doughnut Hong Kong: https://doughnutofficial.com
A few months before the actual shoot, Doughnut Malaysia approached us and told us they wanted to showcase the beauty of this Chinatown located in Kuala Lumpur and how they were seeking to create an authentic Malaysian-style commercial with their products and their local model. It ended up really great; it looked authentic, classy, and packed with beautiful cultural elements. Doughnut Malaysia is really putting a lot of effort into localizing their TV commercial and trying to blend Malaysian culture with the "Doughnut" style.
VIDEO
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