Dr Moclare & Dr Hairmo
Step into the extraordinary realm of Dr. Moclare, where White Mulberry shines in their cutting-edge 4STEP, 4White Laser™ + White Mulberry Skin Booster treatment. Holding the title of the nation’s #1 Whitening Specialist, their distinguished reputation is rooted in unwavering excellence, with a patient-centric approach.
At Dr. Moclare, their signature 4STEP, 4White Laser™ + White Mulberry Skin Booster treatment, expertly curated by certified doctors, signifies their unwavering dedication to delivering exceptional whitening results. With cutting-edge therapies and state-of-the-art facilities.
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After enquiry
After their inquiry, we met up and talked to them. Following our initial meeting with the client, we devised a two-phase plan. In the first phase, we will focus on creating testimonial videos, as we identified a lack of these in their current materials. Once we have established this foundation, the second phase will involve the production of lead-generation videos and shorts to attract more leads and inquiries.
Phase one
Our client boasts a team of renowned doctors with extensive knowledge in these treatments. However, potential patients wouldn't be aware of this expertise without hearing from others. This is why we recommended reaching out to existing customers to film them and decided to create genuine testimonial videos featuring patient experiences.These videos offer potential patients a glimpse into the treatment experience, fostering anticipation and trust before their initial visit to the clinic.
This proactive approach not only enhances the overall customer experience but also provides a clear path to winning over new clients.
Style and Setting
Having decided on testimonial videos, we gathered information on past clients. Due to the large number of patients, we grouped them and prepared interview questions beforehand. We genuinely asked about their feelings and experiences with the clinic's services.
Location Scouting
Once we finalized the questions and content, we searched for suitable filming locations within the clinic. We aimed to find a spot that would align with Dr. Moclare's brand style. Eventually, we chose a pristine white wall as our filming location as we were looking for a clean and premium kind of look.
Lighting and faking natural sunlight
For filming, we opted for continuous artificial lighting. Sunlight can be inconsistent, and cloud cover can cause color shifts. We wanted to control the light for a consistent, clean, and visually appealing result.
But wanted to fake a natural light look, because natural lights or window lights alway evoke a positive feeling, especially for genuine testimonial videos. After that we also set the scene with some minimal props like fake books and a table lamp
The footage was then brought into post-production for color grading. Aiming for a premium look for the client, we opted for clean, cool tones with a slight blue cast on the white background. This approach creates a simple yet sophisticated aesthetic. Now that we are done with the testimonial video, we are in production working on the shorts, stay tuned.
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